Identity, branding & packaging for the U.S. market of an Italian racing bicycle parts & accessories company Stella Azzurra means “blue star” in Italian. They were the originators of adding bits of cork to handlebar grip tape, now a standard in bicycle racing.
in-store promotion
Based on the star in the logo, the die-cut window reveals color options of the product inside.
packaging featured recycled paper and metallic silver ink
carbon fiber racing handlebar & additional branded components
