![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/05035a91-5967-4cb8-a634-3f163c779403_rw_1200.jpg?h=1440073f405fb8878826e87887fd0157)
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/0cca6a52-3c33-484e-9ab9-5973abc3520b_rw_1200.jpg?h=5a1f8a6637d27f32751fcaa7aabdad9d)
in-store promotion
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/c15f79b207060aaffca3d2cf_rw_1920.jpg?h=602885e7e5c66ef75ca79b2832878ff4)
Based on the star in the logo, the die-cut window reveals color options of the product inside.
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/39136509-d4dc-4f37-8e98-ce1d447b4ec1_rw_1200.jpg?h=f5424e45d9b26a228cb89865c3329bdd)
packaging featured recycled paper and metallic silver ink
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/6e31084a-43bf-485f-b5a5-31e560cec76a_rw_1200.jpg?h=f694054f7320cc32be466130e5314473)
carbon fiber racing handlebar & additional branded components
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/38a3350a-7f1a-4b68-bfa3-aa720445d51f_rw_600.jpg?h=c6ef3fc2155868377bd309669bb9ff99)
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/8cd13409-3918-4af1-9560-622cfaf03420_rw_1200.jpg?h=d10f8d467f2c733007963b0e22bf23e6)
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/d4afeb18-b489-4b0f-b978-ce13298bf1c7_rw_1200.jpg?h=5edd9b2eb68068d69ff2d97098d718ef)
Identity, branding & packaging for the U.S. market of an Italian racing bicycle parts & accessories company Stella Azzurra means “blue star” in Italian. They were the originators of adding bits of cork to handlebar grip tape, now a standard in bicycle racing.
in-store promotion
Based on the star in the logo, the die-cut window reveals color options of the product inside.
packaging featured recycled paper and metallic silver ink
carbon fiber racing handlebar & additional branded components