in-store brand promotion
Grip tape packaging with die-cut star to reveal product, metallic silver ink on recycled paper
carbon fiber racing handlebar & other branded components
Stella Azzurra
Identity, branding & packaging for the U.S. market of an Italian racing bicycle parts & accessories company Stella Azzurra means “blue star” in Italian. They were the originators of adding bits of cork to handlebar grip tape, now a standard in bicycle racing.
