![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/8e682afa-9ed3-4b0c-a9dc-373275cfce15_rw_1200.jpg?h=2e4a7018a208f198ad76a7384871eeef)
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/f9d90271-8fea-44f7-9f3f-c1aecf003c93_rw_1200.jpg?h=a456f979e5f45d905620be628330905b)
in-store brand promotion
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/d6fdd635-32a7-4250-a91e-895766cebb94_rw_1200.jpg?h=9725dd06052ee640635d822e23314872)
Grip tape packaging with die-cut star to reveal product, metallic silver ink on recycled paper
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/e9b5cbf2-d1ec-40ff-a3a3-434e72f1e347_rw_1200.jpg?h=04156338bc7e972174264ad1e28ce7c1)
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/6841dc8b-ce25-4e7c-842d-f0fac43cc4e7_rw_1200.jpg?h=57fe40407e4889817c31455291ca708f)
carbon fiber racing handlebar & other branded components
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/f72f8b0b-0059-426b-8509-5c207cfeec77_rw_600.jpg?h=d9cc82d3733ee66eeb1b09263864cc29)
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/7b5db382-e885-4174-8410-9bf7f2fca664_rw_1200.jpg?h=7965d1841460c6a0291355573d2c5dc1)
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/afc853f8-efe3-4c39-939e-f2f2fec56fc9_rw_1200.jpg?h=9bd4f1060370fe7c88a76dc4b3265b0a)
Identity, branding & packaging for the U.S. market of an Italian racing bicycle parts & accessories company Stella Azzurra means “blue star” in Italian. They were the originators of adding bits of cork to handlebar grip tape, now a standard in bicycle racing.
in-store brand promotion
Grip tape packaging with die-cut star to reveal product, metallic silver ink on recycled paper
carbon fiber racing handlebar & other branded components