Chicago-based fashion designer, Oliver Smith, needed a new brand identity to help launch his line of classic/modern men’s apparel.
His vibrant use of pattern, color & detail highlights the collection, while the branding needed to establish him & his Chicago headquarters as a major player in an already crowded men’s apparel market.
Branding elements included logo, product labeling, hang tags, and distinctive emblem featuring an “O” for “Oliver” wearing his signature bowtie.
hang tag & garment label
branding & product labeling concepts for various garments
advertising for print, digital & in-store promotion