hang tag & garment label
branding & product labeling concepts for various garments
advertising for print, digital & in-store promotion
website featuring Chicago-focused imagery
Oliver Smith
Chicago-based fashion designer, Oliver Smith, needed a new brand identity to help launch his line of classic/modern men’s apparel. His vibrant use of pattern, color & detail highlights the collection, while the branding needed to establish him & his Chicago headquarters as a major player in an already crowded men’s apparel market. Branding elements included logo, product labeling, hang tags, and distinctive emblem featuring an “O” for “Oliver” wearing his signature bowtie.
