![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/c7fec6e8-80b5-4c41-8e88-44b79579f3d0_rw_1920.jpeg?h=c963eaddecf15e1acb1aa60709bcc2d5)
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/7ef270ea-6935-4b17-b2a8-ad93daaf1944_rw_1920.jpeg?h=14f6cdcfaf4f7751dace02e6b5f5b8de)
![](https://cdn.myportfolio.com/dfbd40b00e2291be8db96aec964f0f58/ddc34c02-a039-4beb-91d0-dfba1ca77616_rw_1920.jpeg?h=3e4a811bbaea7aaa9fb2472eadbb4c59)
A real estate development group in Chicago wanted to promote a newly developed district targeting technology start-ups during the height of the dot-com boom. They held an actual street fair featuring tech-based companies & services in an effort to generate interest & attention to the newly renovated buildings in the area. Branding such a multi-focused event was tricky. Logo & graphics featured a portion of an actual map of the area where the event was held. Additional items included: sales kit with custom folder, flyers, poster, business cards, etc. The event was a huge success.