A real estate development group in Chicago wanted to promote a newly developed district targeting technology start-ups during the height of the dot-com boom. They held an actual street fair featuring tech-based companies & services in an effort to generate interest & attention to the newly renovated buildings in the area.
Branding such a multi-focused event was tricky. Logo & graphics featured a portion of an actual map of the area where the event was held. Additional items included: sales kit with custom folder, flyers, poster, business cards, etc.
The event was a huge success.